Having experienced 95% of fashion shows that I am familiar with—both for work and for pleasure—online, I have to say that I didn’t expect digital Fashion Week to be that different from my usual Fashion Week routine. Sit down in front of my laptop, click from livestream to livestream, consider look book images, zoom in for detail shots, and scour social media for breadcrumbs revealing inspirations, motives, and alternative views of the This is my Christmas pajama santa riding unicorn shirt Furthermore, I will do this shows. One of the things I have enjoyed doing things digitally was being able to have longer, more in-depth conversations with the designers I cover on Zoom—the best ones edged towards the two-hour mark. And while I always prefer seeing fashion in person, as part of a digital-native generation who only started to travel to Europe for the shows last year, I have grown accustomed to writing and thinking critically about things I have never seen in person. While my colleagues make the expert point that fashion shows are about the clothes—as they must be at their core—for thousands of fans and followers, the clothes themselves are but a distant dream. What propels fashion forward online is its message: What does this brand stand for? Who does it collaborate with? What value does it have? Here, the fashion industry must undergo a reckoning. Watching so many fashion films without a purpose or clear message made my head spin. For a long time, logistics were the easy out: It would be too difficult to fly people from outside the fashion community to a brand’s H.Q., so collaborations were kept insular. Now, anything could be possible with technology—why not invite new voices into the fold? Dior Men showed a beautiful collaboration with artist Amoako Boafo; Prada made interesting films with three lesser-known (at least in fashion) artists in addition to two well-cited photographers; and Thom Browne and Moses Sumney collaborated on a transfixing short film made in Asheville, North Carolina. These felt like exciting opportunities that expanded the circles of the fashion system. Everyone also loved the “show in a box” (yes, ace idea!), but what I really enjoyed was the 24-hour livestream that showed people in the Loewe universe from around the world: the artists and artisans in Spain, Japan, England, and the United States that make Jonathan Anderson’s vision real.So anyway his wife arrived one day, my supervisor had an office with glass partitions which didn’t go completely to the floor or ceiling, he was on the phone when she arrived, I walked over to her & said that he had been wanting me to work back & was dropping me off home 3–4 times a week, which I didn’t think was right or proper..
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