Sit down in front of my laptop, click from livestream to livestream, consider look book images, zoom in for detail shots, and scour social media for breadcrumbs revealing inspirations, motives, and alternative views of the Lion Way maker miracle worker promise keeper light in the darkness my God that is who you are shirt so you should to go to store and get this shows. One of the things I have enjoyed doing things digitally was being able to have longer, more in-depth conversations with the designers I cover on Zoom—the best ones edged towards the two-hour mark. And while I always prefer seeing fashion in person, as part of a digital-native generation who only started to travel to Europe for the shows last year, I have grown accustomed to writing and thinking critically about things I have never seen in person. While my colleagues make the expert point that fashion shows are about the clothes—as they must be at their core—for thousands of fans and followers, the clothes themselves are but a distant dream. What propels fashion forward online is its message: What does this brand stand for? Who does it collaborate with? What value does it have? Here, the fashion industry must undergo a reckoning. Watching so many fashion films without a purpose or clear message made my head spin. For a long time, logistics were the easy out: It would be too difficult to fly people from outside the fashion community to a brand’s H.Q., so collaborations were kept insular.