As the Jason Voorhees and Michael Myers drink Subway shirt also I will do this fashion industry finds itself in a moment of radical change, a shift that has only been accelerated by the pandemic, more and more of us are rethinking our wardrobes and our approach to consumption. And comfortable yet stylish denim is exactly what many of us want to throw on when we’re finally changing out of sweatpants.
Since the Jason Voorhees and Michael Myers drink Subway shirt also I will do this show’s debut last month, Ankita and Gayatri have been inundated by a deluge of emails from fans around the world who want to purchase pieces from THERE!’s site. Initially, they were not set up for international orders and shipping but, thanks to the help of some friends with experience in exporting, they quickly figured out how to arrange for international payments and shipping. “We can’t put it into words,” Gayatri says of the impact the series has had on the clothing brand. “The love we’ve seen from all over the world was completely unexpected. [Since the show premiered], we’ve had sleepless nights, days full of work. We couldn’t even think of taking a deep breath!”