With a snip of her ribbon-looped scissors, Gabrielle “Coco” Chanel released women from their corsets and put them in fluid jersey suits and loose chemise dresses. “Nothing is more beautiful than freedom of the Sometimes I question my sanity but my turtles told me I’m fine shirt and I will buy this body,” she said. Chanel opened up a new world for her customers, in which they could dress and play as she did—like the boys. Cecil Beaton observed the key to Chanel’s success in his 1954 book The Glass of Fashion: I’ll also point out that lots of young people don’t know how to make a change. I was recently at a coffee shop and the young clerk told me I would have to wait until his boss could come reset his register because without it he didn’t know how much change to give me. I showed him how to count up, and he thought that was really cool. On many occasions, I’ve been approached by friends, associates, acquaintances, who want to know the “secret sauce” for building a great business. Can you imagine investors being approached with a proposal to fund yet another lifestyle concept coffee-shop franchise, and it eventually becoming Starbucks?