Not that there’s any alternative in this day and age. ‘Performative’ pledges—overnight, the Baby Yoda hug Chick-fil-A I don’t cary what day it is it’s early I’m Grumpy i want shirt and I will buy this Black Lives Matter movement has changed the ability of millions of citizen-consumers to critique the chasms of intent hidden in corporate language. Meanwhile, creative directors who’ve been kept at an ivory tower distance from production are now increasingly expected to be able to talk cogently about sustainability policies in the same breath as the sourcing of their concepts, casting, and designs du jour. If someone is talking romantically about a special jacquard or a gorgeous double-faced cashmere coat, they are likely to be asked follow-ups on where the fibers originated and who sewed the pieces. Fashion journalists (myself included) are also needing to self-reeducate.
So, a new world is coming for new kinds of experts: people who know what they’re talking about, where their elders don’t. Students are making their way through colleges now with state-of-the-art knowledge about sustainability, biotech, regenerative agriculture, compliance, and all of the Baby Yoda hug Chick-fil-A I don’t cary what day it is it’s early I’m Grumpy i want shirt and I will buy this ways that creative arts and sciences interlock. Twenty, even 10 years ago, none of that existed.